Episode 8: What Should The Duration Of My Client Package Be? Artwork

Health School

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Episode 8: What Should The Duration Of My Client Package Be?

April 17, 2024 • Jake Carter • Season 1 • Episode 8

0:00 | 2:06

Jake Carter discusses the importance of evaluating the duration of client commitments for health coaches. He explains that while many coaches opt for shorter commitments to make it easier for clients to join, this may not be the best approach.

Shorter commitments can set unrealistic expectations for clients and prevent coaches from addressing the root causes of their clients' health issues.

Jake suggests that coaches should consider their niche, level of authority, and experience when determining the appropriate duration of client commitments. He recommends starting with a 90-day commitment, which allows enough time for building rapport, achieving results, and receiving referrals.

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This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.

(00:21):
Most coaches go for a reduced client commitment when initially signing clients. And just because it's easy doesn't mean it's necessarily correct. One reason why most coaches may only sell in month blocks or four week blocks is because it's a low barrier to entry and it's more affordable for the clients to pay and join your program. However, you might be doing your clients a disservice. You might be setting the wrong expectations where they think they can get the results, what they intended on getting into a smaller timeframe. Equally, you are not setting the correct frame for you to build rapport, understand the problem, address the root cause, and help them to their newfound self whilst forming new habits. So you want to evaluate what is the correct duration of a client commitment, what should that be based on your niche and the level of authority and experience that you have.

(01:08)
For instance, if you're working with fertility, it's understandable that you're going to need a longer horizon. However, if you're working with body composition, it may be smaller on top of this. As you get more skilled, as you have more experience, as you have more social proof, you may be able to sell longer commitments because of the authority that you have. So a good starting point here is around 90 days. 90 days is enough time for the client to come on board, for them to build the rapport with you, for you to develop that relationship, for them to get results. And equally for you to get referrals.

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Jake Carter

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