Episode 7: Is Focusing On One Program Better? Artwork

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Health School

Episode 7: Is Focusing On One Program Better?

February 28, 2024 • Jake Carter

0:00 | 2:36

Jake Carter discusses the benefits of running one program instead of multiple programs in the health industry. He explains that running one program reduces cognitive load and decision fatigue, which allows for direct feedback and experience, and makes marketing more potent and impactful.

He also mentions that having multiple programs can create blurred marketing and mismanaged expectations for clients.

Additionally, the potential issue of overdelivering to clients in lower ticket programs and the benefits of having one program for greater commitment, results, and authority within a niche.

👉🏼 Reach out to Jake Carter's Instagram (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.

This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.

Jake Carter (00:21):

Running multiple programs is a great way on how to not become an expert. You see, we recommend running one program for multiple reasons.

First off it's going to reduce cognitive load and decision fatigue, which enables you to get direct feedback with your market, your messaging, and equally your client results, so you can get more experience and really hone in the craft of working with a particular niche, solving a particular problem.

On top of this, it's going to be much more potent in your marketing when all of your social proof completely aligns to one problem, one person, and one promise, and that way you're going to have more impact, more delivery, and equally get more authority with your audience too.

Now, another aspect here is if you have multiple different programs, possibly solving different problems for different people, it can create blurred marketing and equally mismanaged expectations with your prospects, because if they see a result which was achieved from someone investing into a higher ticket program or a different program, they might have the wrong level of expectations of what you are going to deliver in the price, what they've invested for, the thing, which may not be the right thing for them.

(01:27)
On top of that as well, we can tend to overdeliver to individuals, which might be in a lower ticket program if you have a low ticket and a high ticket.

So let's just say a prospect, a client is in a low ticket program and they have a lot of demands, and they have a lot of needs.

If you have that skillset, chances are you're going to bleed your boundaries and try to really support them, because most people in the health industry, they come from an empathetic place, and that eventually may lead to some level of resentment in your business because the people in the lower ticket program are taking up a little bit more time than what you initially planned.

Now, the benefit of having one program is that you're going to have greater commitment, greater results, greater development, and that's going to enable you to become the authority within your niche.

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Jake Carter

Host